REDUCE® - Our Green Contribution

We are pioneers - in everything we do. And we work hard to keep it that way, so we can start each season with fresh ideas.

We are proud to announce our collaboration with REDUCE®, the new benchmark for sustainable fabrics.
Our innovative contribution towards greater sustainability, REDUCE® revolutionizes the traditional process of dyeing cotton textiles and makes our t-shirts and sweats much more environmentally friendly.

With REDUCE® we have managed to create a dyeing process that saves water, energy and eliminates the use of salt as well as providing you with much more durable clothes.

Wear the amazing REDUCE® collection with a clear conscience, knowing that you are taking a step towards a greener future in fashion.

"We care about the detail. Our garments have special features that distinguishes its design and comfort from everything you have known."