SUSTAINABILITY

Introducing REDUCE® We are pioneers - in everything we do.
And we work hard to keep it that way, so we can start each season with fresh ideas. We are proud to announce our collaboration with REDUCE®, the new benchmark for sustainable fabrics.
Our innovative contribution towards greater sustainability, REDUCE® revolutionizes the traditional process of dyeing cotton textiles and makes our t-shirts and sweats much more environmentally friendly.
Hear more about our collaboration from our COO Lars Vegas Nielsen: